PRACTICAL WEBSITE DIAGNOSTICS

Website troubleshooting guides

Diagnose a specific issue, read the evidence, then verify a targeted fix. Start with the problem you are seeing.

14 practical guides

Search visibility

Why your new website is not showing on Google

Diagnose crawling, noindex, canonical and discovery problems before changing your website. A practical troubleshooting workflow for new sites.

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Search visibility

Robots.txt vs noindex: choose the right control

Understand the difference between crawl restrictions and indexing directives, test the matching robots rule, and avoid accidental search exclusions.

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Search visibility

Canonical URL mistakes to check after launch

Find conflicting canonicals, staging domains, cross-page targets and URL variants. Learn when a different canonical is intentional.

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Search visibility

Fix sitemap errors with a response-first workflow

Check sitemap HTTP status, XML structure, duplicate locations and sampled page responses before resubmitting to Search Console.

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Technical setup

Find and fix redirect chains without breaking useful redirects

Trace HTTP redirects, review temporary and permanent moves, and shorten unnecessary hops while preserving the correct destination.

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Content and previews

Write useful titles and meta descriptions after a site audit

Turn missing or generic metadata into clear page summaries. Use an editable search preview without treating character counts as ranking rules.

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Content and previews

Why your website's social preview looks wrong

Diagnose missing Open Graph metadata, stale share images and inaccessible image URLs before promoting a new page.

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Content and previews

Image alt text and layout checks that need human context

Review missing alt attributes, decorative images and reserved image space. Use an image inventory without confusing it with a full accessibility audit.

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Content and previews

Structured data errors: syntax, meaning and eligibility

Inspect JSON-LD syntax and schema types, then validate meaning and rich result eligibility with the appropriate tools.

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Technical setup

Soft 404 errors: when a missing page returns success

Check missing-page status and content, distinguish intentional redirects, and repair fallback routes that return HTTP 200 for nonexistent pages.

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Launch and monitoring

Website launch testing: checks beyond an automated report

Build a practical launch test across search, mobile journeys, forms, checkout, email delivery and rollback readiness.

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Launch and monitoring

Measure launch success from search impression to useful action

Track the path from discovery to tool usage and purchase. Use small samples carefully and distinguish Search Console data from conversion events.

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Launch and monitoring

What to monitor after a website launches

Choose important URLs, establish a verified baseline and separate technical changes from findings that need context.

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Launch and monitoring

Prioritize website audit fixes by impact and evidence

Turn a long website report into a practical action queue. Separate confirmed blockers, conversion problems and optional improvements.

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