NewSiteCheck
WEBSITE LAUNCH AUDIT

What should a website launch audit actually check?

Launching a site is more than confirming that the homepage loads. A useful launch audit checks whether search engines can index the site, visitors can trust and use it, and common technical mistakes were left behind.

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A broader launch check

NewSiteCheck runs 40 automated checks across technical setup, search and SEO, security, accessibility, trust, measurement and performance. The free preview shows the overall picture and the three highest-priority findings.

What a complete audit should surface

A practical launch audit should identify blockers such as noindex directives, broken internal links, sitemap or robots problems, missing canonical signals, weak trust pages, security-header gaps and common accessibility or performance issues.

Prioritize, do not just count

A long list of checks is only useful when it tells you what to do next. The Full Audit groups findings into Fix first, Next and Nice to have so launch teams can work from the highest-impact issues down.

Get the complete audit

The free preview shows category totals and the three highest-priority findings. Full Audit unlocks every result, detailed fixes and the prioritized action plan.

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How to use the findings

  1. Resolve blockers first. Confirm production pages can be crawled and indexed, HTTPS reaches the preferred host, and the sitemap lists the URLs you want discovered.
  2. Check the affected page. A homepage scan is a starting point. Open representative product, contact and guide pages to confirm titles, descriptions, headings and internal links.
  3. Verify after the fix. Rerun the scan after deployment, then use your search engine's URL inspection and indexing reports to confirm what it actually sees.

Start with the technical SEO checklist or the broader launch checklist if you need a manual review alongside the automated report.

Common questions

What is a website launch audit?

A website launch audit reviews technical, search, trust, accessibility, security and performance signals that can cause problems when a site goes live.

When should I run a website launch audit?

Run one before launch and again after deployment so production redirects, indexing settings and live integrations can be checked.